Although Shel now has a newer and better book,Marketing Without Megabucks: How to Sell Anything on a Shoestring is still right for those who market primarily to a local audience and don't intend to market online--and it's $14 cheaper than the more comprehensive one. A book that made a million dollars for one business owner, with no advertising expenditure.

Marketing Without Megabucks: How to Sell Anything on a Shoestring. Information about the book itself is here, including general information, quotes from press and readers explaining how this book will save you money, the table of contents, and some excerpts.

Click here to read press and reader quotes, excerpts, and so forth. Or scroll down to see the Table of Contents. IMPORTANT NOTE: As of May 1, 2000, we have discontinued the Update to Marketing Without Megabucks. All of the information in the book and the update is included in our new book, Grassroots Marketing: Getting Noticed in a Noisy World--as well as a good deal more that is not in either MWM or the Update.

Which book should you order?
If you expect to be primarily marketing to a local audience, or you don't intent to market online, order Marketing Without Megabucks: How to Sell Anything on a Shoestring--it's cheaper and it's available right now. But if you're marketing nationally or globally, and if the Internet is going to be a part of your marketing mix, the newer book swill be a much better value. Otherwise, save money and get MWM. MWM is also available in full-case lots of 24, at a very reasonable price ($5.00 per copy, plus shipping). At that price, you might want to buy a case and hand it out to your sales, marketing, telemarketing, and customer service people.

Also, elsewhere on the site, there are many free problem-solving articles related to low-cost marketing. And, of course, if you want to order this inexpensive and useful book, visit Ordering Made Easy for a step-by-step guide.

A very special testimonial from Germany: Marketing Without Megabucks: How to Sell Anything on a Shoestring Created a 1.4 Million Dollar Business with NO Advertising Expenditure

"Thank you for your wonderful book 'Marketing without Megabucks'. It is the single most profitable investment I've ever made. With its superb advice, I managed to build a small company turning over close to 1,000,000 US Dollars a year within 2 years and I have not spent a single penny on paid advertising! With our special computer-noise reduction products we have obtained front-page coverage with the most important German computer magazine, and have been featured in 13 other magazines and newspapers. We (rather the product) even have been featured twice on TV...

"Starting this year, we employ 5 people, and estimated turnover for 1999 is 1,400,000 US Dollars. Most helpful were the chapters on working the media, and on customer service/referrals (20% of our new business comes from referrals.)"

--Georg Schlomka, A Conto GmbH, Germany aconto-nord@noisecontrol.de. Gerog Schlomka's website is at http://www.noisecontrol.de

World-Renowned Libraries Endorse and Buy Shel Horowitz's Books.

____________________________________
Ready to order? Click here to order your copy of Marketing Without Megabucks: How to Sell Anything on a Shoestring for just $8.00 U.S., plus shipping within the U.S. or call toll-free, 877-FRUGALFUN.
Outside the U.S. or Canada, please call (01)(413)586-2388

Please click here for our return policy.

Or keep reading for the Table of Contents (a link to excerpts and press quotes follows)

Contents

Welcome and Overview

1. Image and Market

• Creating your "corporate" image
• Matching image and market
• Now--back to your image
• Six factors in choosing a name
• Logos
• Slogans
• Letterhead
• Multiple campaigns
• Changing your image

2. Media Publicity: The Hidden Goldmine

• Why seek publicity?
• Put yourself in your editor's shoes
• Make life easier for your editorial allies
• The event: A cornucopia of publicity opportunities
• The community service tie-in
• Get the media to invest in you
• When gold turns to dust: Damage control
• Okay, it's a good idea--how do you get this publicity?

3. Who Needs to Know: Assembling Your Press List

• What media do you already use?
• What your prospects read
• Research
• What do you do with it all?
• How to use your list

4. Better than the Grapevine: Writing Your Media Releases

• Writing basic press releases
• What's most important
• Specialized releases
• Getting beyond the basics

5. Don't Groan-Use the Phone: Calling Media People

• Standard follow-up call
• The short-notice event call
• Follow-up at a radio station
• Other times to call
• When not to call

6. In-Depth Coverage: The Best Publicity Money Can't Buy-Part I

• Feature articles
• Product or event highlights
• New product introductions
• Best bets/editor's choice
• Reviews and previews
• Letters to the editor
• How to get on the gravy train
• Can you write your own articles?
• If you can't write

7. In-Depth Coverage-Part II

• Electronic media-an introduction
• Short interviews
• Call-ins
• Talk-show guest appearances
• Host your own show
• Pyramid your coverage

8. Starring You: Successful "Media Events"

• Press conferences: An introduction
• How to make your conference go smoothly
• Issue attention-getters
• Other media events

Part II - More than Your Money's Worth in Paid Advertising

9. By Design: A Short Course in Copywriting and Graphic Arts Fundamentals

• A few definitions
• Write first, then design
• Effective copywriting
• Design principles
• Working with specialists

10. Let Fingers Do the Walking--And Find You

• Choose your headings
• Increase the visibility of your ad
• Geography: What coverage do you need?
• Make your account executive work for you
• If you have a problem
• White Pages
• Phone service options to increase return

11. Unlock the Secrets of the Classified Page

• Dollars and cents
• One-step or two-step selling
• Qualify your prospects
• Designing your ad
• Place your ads effectively
• Frequency and readership stability
• Tracking and testing
• Choosing headings
• Service/business directories
• Creative placement
• Display classifieds

12. On Display

• Once again, targeting is key
• Attracting attention
• Costs

13. And Now a Word from our Sponsor: Advertising in the Electronic Media

• Radio
• TV
• On-line computing

14. Ask For a Bargain

• Increase visibility with free sales aids
• Share the cost with co-op advertising
• Frequency/volume discounts
• Deduct 15 percent on every insertion
• Pay only for your prospects, not browsers
• Remnants and remainders
• Regional editions
• Shuffle and deal
• Tricks of the trade

Part III - Self-Made Marketing

15. Squeeze the Most from the Post, Part I

• Why direct mail?
• The art of list development and screening
• Speed your way through the post office
• Alternatives to the Postal Service
• How effective will direct mail be for you?

16. Squeeze the Most from the Post, Part II

• Make sure your mailings work
• Creative ways to save money
• Explore two-level selling
• Avoid calluses

17. Calling All Customers

• What's wrong with this picture?
• How to do it right
• Good telemarketing situations
• Expanding into face-to-face selling
• Trade shows

18. Visual Marketing

• Posters and fliers
• Making effective fliers
• Design and cost considerations
• Bumper stickers
• Signs, banners, and flags
• Outdoor advertising
• Interior bus and train placards
• Car and truck signs
• Packaging
• Clothing, tote bags, and advertising specialties
• Balloons

19. A Substantial Impression: Publicity Materials Your Prospects Will Hold On To

• Business cards
• Helpful hint sheet or checklist
• Brochures
• Catalogs
• Newsletters and magazines
• Distribute!

20. Retail: A Storehouse of Tricks

• Make customers out of passersby
• Organizing and hosting special events
• Upselling from within
• Bread & Circus: Masters of in-store marketing

Part IV - Advanced Marketing for Everyone

21. The Big Picture: Customer Service

• Two tales of one city
• Customer service
• Generate referral and repeat customers
• Managing a sales force

22. Networking: Who Do You Know?

• Who already knows you?
• Who else should know you?

23. Climbing the Marketing Mountain: Selling Your Expertise

• Define yourself as an expert
• Writing
• Lectures and performances
• Teaching
• Consulting
• Running for office
• Franchising
• Doing it right
• Do your own market research
• Points of interaction-when to monitor
• Techniques of monitoring
• What to do with the data

24. Tick Them Off: Tracking Results

25. The Buzz

• " The buzz"
• In sum

Appendix

• Resources
• Index

Please click here for our return policy.

To visit the most important pages on our site, make a selection from the drop-down menu below (the selections in CAPITAL LETTERS are category markers and will take you to our home page). If your browser doesn't automatically take you there, please click on "Visit Now!" Several of these pages are also accessible from the menu on the right.

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Marketing Resources from Dr. Ralph Wilson of Wilson Internet Services & WilsonWeb.com:

Web Commerce Today newsletter

Report on Affiliate Management Software

12 Ways to Give Your Webstore a Sales Boost

Click here to explore Ken Evoy's excellent site for marketers--learn how to Make Your Site Sell

Does your marketing dollar never seem to go far enough for the results you achieve? What if you had a roadmap to achieve marketing success at astonishingly low cost?

Here are TWO roadmaps by international marketing consultant Shel Horowitz

Grassroots Marketing: Getting Noticed in a Noisy World

Marketing Without Megabucks: How to Sell Anything on a Shoestring

Learn how to: make the most of free media exposure (including many unexpected tips and tricks)...

• get the most mileage out of every marketing tool, from a press release to a trade show to a sales call to a paid ad...
• write hard-hitting copy that moves your prospects to ACTION--and is appropriate for the medium...
• send postal direct mail for as little as three cents...
• market "flame-free" and successfully on the Internet...
• create a spiral of "expertise opportunities" to bring your business to the next level, and beyond...

Preview either book by clicking on the links above--or go directly to our order page and get your own copy!

This site is brought to you by Shel Horowitz and Dina Friedman, Directors of Accurate Writing & More--bringing you marketing, writing, and career assistance since 1981.
(800) 683-WORD or (413) 586-2388
info@frugalfun.com
http://www.frugalfun.com/
http://www.accuratewriting.com