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FrugalFun's Press Room

May be reprinted, in whole or in part, as long as the following credit is included in full:

Shel Horowitz offers thousands of frugal fun ideas on the Frugal Fun website, and in his book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, available on the site or at 413-586-2388. Visit to sign up for FREE Monthly Frugal Fun Tips.'s Pressroom

Frugality, Frugal Fun, and Frugally Green Story Ideas for Reporters
Testimonials from Press
Media that have Interviewed Shel
Interview Questions For Shel Horowitz
Press Releases and Reprintable Articles
Shel's Book Covers/Head Shot (hosted on our sister site, FrugalMarketing)
Shel Horowitz's Biography
Shel's Other Pressrooms

Shel Horowitz and his eighth book
Guerrilla Marketing Goes Green
were featured on this billboard
in New York's Times Square.

Frugality, Frugal Fun, and Frugally Green Story Ideas for Reporters
Note: See the archives of
Shel Horowitz's Monthly Frugal Fun Tips for specific ideas on many of these topics. Shel is also happy to be interviewed on any of these areas.

Frugal Travel: free and cheap places to stay... airfares as low as $200 round trip to Europe...driving vacations...

Cheap Holidays: December gift-giving...frugal romance for Valentine's Day...Halloween costumes for $0-$5...cater a holiday party for $1-$2 per guest...

Frugal Dating: indoor dating...outdoor and cheap entertainment...recreation..."play millionaire"...

Frugal Activities With the Kids: at the community...on the road

International Frugal Fun Day, 1st Saturday every October

Going Green Frugally: Cut hundreds of dollars off your heat and air conditioning bills, for thousands of gallons of water every year, for free...much more. Shel will also provide a no-cost review copy of his e-book Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle to any journalist working on a conservation story.

Note: Shel is also an expert on green and frugal marketing/entrepreneurship and on independent book publishing, and is happy to help you with stories on those topics too.

Testimonials from Press

"Shel was my guest on Good and Green Radio, and WHAT A FANTASTIC SHOW & GREAT GUEST! You can listen to Shel on GGR to get a taste for how passionate, inspirational, & motivational he is when speaking about sustainable, ethical, profitable business. He inspired ME to go out and speak on this topic, too, & I've already had two independent bookstores order several copies of Guerrilla Marketing Goes Green to have available on the shelves for my local audiences."
--Susan Davis, Host/Producer, Good and Green Radio

"Shel Horowitz was a guest on my Internet radio show, Get Noticed Now. His reputation precedes him, and I was excited to hear his thoughts on how to garner media attention, how alliances can boost industry awareness, and why publishing (or self-publishing) a book is key to credibility. We also talked about his latest book, Guerrilla Marketing Goes Green, and how he used his own strategies to capture the eyes of 5 million potential readers.
Shel is a great speaker: Confident, adept, and an excellent on-air personality. I hope to attend one of his live events some day."
--Susan Rich, Host/Producer, Get Noticed Now Radio,

"An incredibly valuable, excitingly innovative, budget friendly, "how-to" guide to living better and spending less."
--Jim Cox, Midwest Book Review

"Suggests that the big events in life need not carry a big price tag."
--Fran Stewart, Cleveland Plain Dealer

"Horowitz...ushers to get into live music events for free, and stays in people's homes as part of a host network when he travels."
--Jo-Ann Johnston, Boston Globe

"Shel enjoys life to its fullest, and has learned how to keep money in his wallet...Shel has a great time as he seeks out ways to live 'on the cheap.'"
--Cynthia Hillson, Thriving on Thrift

"It's clear how passionate and knowledgeable Shel is about ethical/green marketing. With a warm and engaging style, he brought the interview to life with vivid examples that captivated my listeners. He's welcome back on Smart Networking Radio any time!
--Liz Lynch, author, speaker, coach and host, Smart Networking Radio,

"Shel Horowitz offers a smorgasbord of ideas for those who want to live well and spend less. So many excellent ideas flow, one right after another, that readers will find themselves asking, 'Where has this man been all my life?' Mr. Horowitz offers advice that is humorous, witty, and wise regarding everything from dating to mating to children to travel to retirement. Mr. Horowitz's often unconventional advice is for those who want to be forever young without being forever broke."
--Larry Roth, former editor of Living Cheap News and author of three books on cheap living

"Shel Horowitz LIVES his book. He can well be called The Penny-Pinching Hedonist. When he gives advice on "How to live like royalty with a peasant's pocketbook" (the book's subtitle) you can tell he knows what he's talking about, because he shares many personal and interesting examples of how he's done it...
"Part of Shel's advice is to have fun and make a game of finding ways to do it* cheaper. (*It being entertaining, dining, marrying, dating, shopping, gift-giving, traveling, working, playing - you name it.) His book is exemplary of his message here too. His writing style is funny and personable as well as informative. He clearly had fun writing and publishing the book...and--equally clearly--he wants you to have fun reading it. This is not a dreary "how to" manual, yet it does the same job. For all the relaxed tone, The Penny-Pinching Hedonist is well researched. To back up his suggestion about staying in homes instead of hotels when you travel, for example, he provides, in the appendix, a listing of more than 20 home stay, home exchange, and home rental organizations, with full contact information.
"I had a lot of fun reading this book. Moreover, if I follow Shel's example and advice I will tread more lightly on the earth. For instance, I'll buy more things secondhand, frequent farmers' markets, and value the bicycle as a wonderful sightseeing and touring vehicle. If I follow his final advice to invest the savings gained thereby, I can let that money work for me while I play with the income it accrues. Now that's a win-win formula if you ask me!"
--Meredith Hulse, Arising Arts

"A concise guide to cost-effective living. Not just helpful and well written, this is an extremely entertaining book."
--Leann Arendt, Buzz Review

"Horowitz traveled with his wife and young daughter to London, spending $200 apiece for round-trip tickets and $50 for nine nights of lodging. They even qualified for double frequent-flier miles!"
--Ann Kotakowski, Moms Online

"To my delight...most of the topics...are appropriate for those of us with families. Horowitz aspires to have, among other things, gourmet food, nice clothes, great entertainment and frequent travel on a lean budget and he details how he accomplishes those goals. The book includes an extensive section on barter... One of the best things about this book is the travel tips and resources... Full of good ideas delivered in a down-to-earth tone."
--Lisa Reid, Pursestrings.

"Style is warm, informative, clear. It's encompassing."
--Winston Smith, Daily Hampshire Gazette

"Tells thousands of ways to have fun without going broke. Travel, shopping, recreation, entertainment, gourmet eating, children's activities, even romance are all covered in detail."
--Brattleboro Reformer

"Do you have swordfish tastes on a tunafish budget? Well, now you can stretch your dimes to the limit and live like you're throwing your dollars around. Local writer Shel Horowitz's third book on saving money, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, will show you how to get the most out of your frugality."
--Karen Shoffner, Valley Optimist

"[Horowitz] has built a way of life out of finding ways to get what he wants for next to nothing, if not for free...He's left almost nothing out of lists of suggestions for how to entertain yourself."
--Suzanne Wilson, Hampshire Life

"This book's subtitle says it all: how to live like royalty with a peasant's pocketbook. So often we think that living frugally means deprivation, or going without the fun extras of life. Shel Horowitz dispels that notion within the first few pages of his fun and helpful book, The Penny-Pinching Hedonist.
"Horowitz says, 'I am not wealthy, but I am very happy. I enjoy lots of concerts and plays, have a great deal of fun and creative time with my family, travel frequently, own a home in a downtown location with a view of the woods--which is filled with books, music, fine food, original art, and other pleasures. I even love my job! My family's income is lower than that of most of our friends and acquaintance---but our quality of life seems to be a whole lot better than theirs!'
"If this sounds like a great life, The Penny-Pinching Hedonist could be just the book for you. Discover ways to add simple pleasures and luxuries to an otherwise frugal life. Horowitz offers ideas for quality activities at bargain prices. The book is jam-packed with inexpensive (and often free!) suggestions for fun in every area of life: food, hobbies, entertainment, travel, children, gifts, and more."
--Deborah Taylor-Hough, The Simple Times (Debi is the author of Frozen Assets)

"Perhaps after a lifetime of counting your pennies, you're ready to break out of the frugal rut. Trouble is, your income may not match your inclinations. Grab a copy of Shel Horowitz's The Penny-Pinching Hedonist (Accurate Writing & More, $8.50 eBook), which teaches "how to live like royalty with a peasant's pocketbook." He says it's the only book that shows you how to save money on fun."
--Marcy Barack,

Media that have Interviewed Shel

"Shel Horowitz is one of my most dynamic, quick thinking guests, able to seamlessly corroborate and add to contributions of other guests with split second timing."
Marisa D'Vari
Producer/Host, "Building Brand, Buzz, & Business"
Channel 9 TV, Boston, MA

Notes: Shel averages over 50 interviews a year; this is a partial list.
Starred entries ( * ) were 30 minutes or longer, % = repeat appearance.

* Syndicated Shows
* Major and Medium Markets-U.S.
* Major Markets-International
Major Print Media
Books that Quote or Cite Shel
Major Online-Only Media
Teleclasses and Featured Chats
Guest-Blog Posts


Sydicated Shows:
Business of Success Talk Radio (nationwide) *
Entrepreneur Radio,
Ask Heloise Radio, *%
Gary Burbank (WLW, Cincinnati) *
Adriane Berg's Money Show (Westwood One) *
Mitch Schlimer, Let's Talk Business (Talk America) *
Jim Blasingame, Small Business Advocate (Talk America, 4x) *%
Rhona at Night (Vancouver, BC)
Moving On with Myrna Lamb (KLOC, Loveland, CO) *
Dave Scott, LibertyWorks Radio Network
Rick Barber (KOA, Denver) *
Mike Schiavo, National Business Talk Radio
Frank Foster, Wealth of a Different Kind, Talk Radio Network *%
Jerry Hudson, America Live
Crosstalk with Dr. Barton Goldsmith (KCLU, Santa Barbara) (NPR affiliate)*

Major and Medium Markets-U.S.
KYXY, San Diego (Sonny West & Pat Brown)
WELI, New Haven (Mike Cella)
KDJR/HKAD, St. Louis (Monica Adams)
KODS, Reno (Bill Schultz)
WHAS, Louisville (Bob Sokoler) *
WVKS, Toledo (Denny Schaffer and Tricia Courtney)
WBEV/WTTN, Milwaukee/Madison, WI (Jim Stowell)
KVEN, Ventura, CA (Barbara Scott)
WSKS, Syracuse (Linda Ray and Scott McKay)
WWHT, Syracuse (Mike Van Ness and Trish Paige)
KVHL Santa Barbara (Marna Davis)
WMXL, Lexington, KY (Rick O'Shea)
WBWN, Bloomington, IL (Mike Tyler)
WYUR, Detroit (Jim Davis)
KNRX, Oklahoma City (Alan Cross)
Jim Mackrell Show, Houston *
WLVJ, W. Palm Beach, FL (Steve Forsythe)
WKDF, Nashville (Jon Link)
WAXY, Miami (David Schwartz) *
KRCH, Rochester, MN (Don Gore and Big Mark Clark)
WHP, Harrisburg, PA (Steve and Melanie)
WAEV, Savannah, GA
WLVQ, Columbus, OH (Wags and Elliott)
KBOI, Boisie (Drew Harold) %
KFGO, Fargo (Jack Michaels)
WWL, New Orleans
KFMB, San Diego
WJNX, West Palm Beach (Art Butler)
Love Life Radio, Honolulu *
WKBN, Youngstown, OH
KKFM, Colorado Springs/Denver (Mark Stevens)
WJR, Detroit (Ken Calvert)
WWAX, Duluth (Laura Wilde and Jim Young)
WOND, Atlantic City (Jeff Whitiker)
KFRU, Columbia, MO (Scott Baker and Simon Roe)
KSDO, San Diego (Money in the Morning) %
WGAR, Cleveland (Ken Robinson)
KFLR, Phoenix (Bruce Thurman)
The Don and Carla Show %
Desperately Seeking Cash, Mike Bunge Show, KXEL (Waterloo, IA)
Carter & Co., WNWS, Jackson, TN *
George McKenzie Show, KAHL, San Antonio *%

Major Markets-International
ICRT, Taipei, Taiwan (David Wang) *
Mark Green & The Creatures Of The Night (Talksport Network, UK-wide syndicate)
Voice of America, Europe-wide (Martin Secrest)
CIOC, Victoria, BC, Canada (Andrew Lindsay)
CJAD, Montreal (Peter Anthony Holder, Al Gravelle) %
CIOK, St. John, NB, Canada
CJVI, Victoria, BC, Canada (Barry Bowman)
CKGL, Kitchener, ON, Canada (Steve Hodgson)
ABC Radio News-Australia


ABC News (nationally syndicated)
WHDH Channel 7, Boston (Fox)
Channel 9, Boston
Nutmeg TV, Hartford, CT area, The Book Authority (Brian Jud)
Lower Bucks Cable, Philadelphia area (Mark Drucker) (phoner)
Northampton Community TV
Amherst Community TV
Channel 5, Hadley MA

Major Print Media:

New York Times %
Wall Street Journal
Washington Post
Reader's Digest
La Repubblica, Italy's national newspaper
Chicago Tribune
NY Daily News
Cleveland Plain Dealer
Boston Globe %
Christian Science Monitor %
Inc. Magazine %
Entrepreneur %
Fortune Small Business %
Woman's Day %
Los Angeles Times %
Working Mother
Working Woman
The National Post of Canada
Ragan Strategic Media/Ragan Report %
SAM (Sales And Marketing Magazine) %
Midwest Book Review %
Atlanta Journal-Constitution
Bulldog Reporter's Media Relations Insider %
Hospitality Sales and Marketing
    Association International
Boston Herald
San Diego Union-Tribune
Business Management Daily
Metro (nationwide/international urban paper)

Major Wire Services
Associated Press (AP)
United Press International (UPI)

Books that Quote or Cite Shel:

Guerrilla Marketing for Writers: 100 Weapons to Help You Sell Your Work
by Jay Conrad Levinson, et al

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
by Steve O'Keefe

How To Publish and Promote Online
by M. J. Rose and Angela Adair-Hoy

Get Slightly Famous
by Steven Van Yoder

Trash-Proof News Releases
edited by Paul Krupin

Starting an Online Business for Dummies, Third Edition
by Greg Holden

Successful Website Marketing
by Peggi Ridgway

The Consultant's Guide to Proposal Writing : How to Satisfy Your Clients and Double Your Income
by Herman Holtz

The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition
by Dan Poynter

Successful Nonfiction: Tips and Inspiration for Getting Published
by Dan Poynter

Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
by Shannon Kinnard

Confessions of Shameless Internet Promoters
edited by Debbie Allen

Getting Started in Computer Consulting
by Peter Meyer

Beyond the Bookstore
by Brian Jud

Publish to Win
by Jerrold Jenkins and Anne Stanton

Complete Publishing Resource Manual
by Linda Abel

Guerrilla Saving
by Jay Conrad Levinson and Kathryn Tyler

The Home Team
by Scott and Shirley Gregory

The Simple Life
Edited by Larry Roth

Kids and Money
by Jayne Pearl

Personal Finance for Seniors
by the Editors of FC&A Publishing

PR News' "Lessons Learned from the PR Trenches"

Branded Customer Service: The New Competitive Edge
by Janelle Barlow, Paul Stewart

Small Business Start-Up Guide: Practical Advice on Selecting, Starting & Operating a Small Business
by Robert Sullivan

The Complete Idiot's Guide to Beating Debt
by Steven Strauss, Azriella Jaffe

Building Buzz
by Marisa D'Vari

Advertising Without an Agency Made Easy
by Kathy Kobliski

Book Marketing From A-Z
by Francine Silverman

The Publishing Game
by Fern Reiss

Insider's Guide to Large Quantity Book Sales
By the Jenkins Group

Poor Richard's Internet Marketing and Promotions
by Peter Kent and Tara Calishain

Everything You Always Wanted to Know About POD
by John Harnish

Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series)
by Gene Marks

The Complete Writer's Journal
by Carolyn Howard-Johnson; Edited by Pat Avery, Joyce Faulkner and Carolyn Howard-Johnson

The Great Formula for Creating Maximum Profit With Minimal Effort
by Mark Joyner

Publicity for Nonprofits
by Sandra Beckwith

Start Your own E-Business (Start Your Own . . .)
by Robert McGarvey, Melissa Campanelli, and Entrepreneur Press

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
by Sandra L. Beckwith

Becoming a Personal Trainer for Dummies
by Melyssa St. Michael and Linda Formichelli

Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits
by Eva Rosenberg

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
by Stephanie Chandler

The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly---Using Only Email
by Joe Vitale and Jo Han Mok

Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
by Peter I. Hupalo

The New Farmers Market: Farm-Fresh Ideas for Producers, Managers & Communities
by Vance Corum, Marcie Rosenzweig, and Eric Gibson

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
by Priscilla Y. Huff

by Sandy Shepard

Create Your Own Luck : 8 Principles of Attracting Good Fortune in Life, Love, and Work
by Azriela Jaffe

The Complete Idiot's Guide to Beating Debt, (The Complete Idiot's Guide)
by Steven D. Strauss, Azriela Jaffe

A Simple Choice : A Practical Guide to Saving Your Time, Money and Sanity
by Deborah Taylor-Hough

Bounce Back From Bankruptcy: A Step-by-Step Guide to Getting Back on Your Financial Feet, Third Edition
by Paula Langguth Ryan

The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
by Peter Bowerman

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!
by Debbie Allen

Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
by Tom Ross and Marilyn Ross

Public Relations For Dummies (For Dummies)
by Eric Yaverbaum, Robert W. Bly, Ilise Benun, and Richard Kirshenbaum

Open Your Heart with Geocaching: Mastering Life Through Love of Exploration (Open Your Heart)
by Jeannette Cezanne

Small Store Survival: Success Strategies for Retailers (National Retail Federation)

Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work (Author 101)
by Rick Frishman and Robyn Freedman Spizman

The ABCs of Strategic Communication: Thousands of Terms, Tips and Techniques That Define the Professions
by M. Larry Litwin, APR

Modern Day Heroes: In Defense Of America
by Pete Mitchell, Bill Perkins

How to Get Happily Published
by Judith Appelbaum

Sustaining the Family Business
by Marshall B. Paisner

Cycling for Profit: How to Make a Living With Your Bike (Cycling Resources Series)
by Jim Gregory

Book Design and Production
by Pete Masterson

At Your Command
by Joe Vitale and Neville Goddard

Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
by Robert W. Bly

Author 101 Bestselling Nonfiction: The Insider's Guide to Making Reality Sell (Author 101)
by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel

The Power of Slow: 101 Ways to Save Time in Our 24/7 World
by Christine Louise Hohlbaum

What to Do When You Are Fired or Laid Off
by PK Fontana (Atlantic Publishing, 2010)

The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle
by Steve Slaunwhite, Pete Savage, and Ed Gandia (Penguin, 2010)

102 Ways to Earn Money Writing 1,500 Words or Less
by I. J. Schecter (F+W Media, 2010)

Red Fire Branding
by Liz Goodgold

Major Online-Only Media: *
Daily Marketing Ace
AOL's homepage %
Microsoft % %
Holt Uncensored
Wall Street Journal's
MSN/Sprint Business on Main %
Business Management Daily
Web Worker Daily
Fox News Online
Jacksonville (FL) Times-Union
The Pantagraph
Demo Dirt
American Express Small Business Open Forum

Teleclasses and Featured Online Chats:

Inc Online *%
AOL's Your Business Lunch *% *% *%
Annie Jennings PR *%
Obvious Expert Teleseminar Series *
Sharron Senter Teleseminar Series * *
Debbie Allen's Shameless Self-Promoters

Guest-Blog Posts:

FastCompany (weekly guest blog on sustainablity)
International Association of Online Communicators (IAOCblogcom)--two guest blog stints, each one week long
Marketing Tips for Authors
Frugal RI Mama
Book Marketing Maven
Marketing Tips for Authors

Learn More About Shel's Books

Grassroots Marketing: Getting Noticed in a Noisy World

Marketing Without Megabucks: How to Sell Anything on a Shoestring

The Penny Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook

Interview Questions For Shel Horowitz
Shel is the author of The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook and four other nonfiction books.

Feel free to add your own questions to this list.
1. You see 10 to 20 concerts and plays for free in a typical year? How do you do that?
2. What are some ways to eat a great restaurant meal for $10 or less?
3. How can travelers almost eliminate the cost of lodging and, at the same time, learn more about the places they visit?
4. How did you get your $3000 Persian rug without spending a cent?
5. What's the best airfare bargain you've ever gotten?
6. What's your opinion of how credit cards should be used?
7. Where can you go on a first date without spending money?
8. How much do you have to spend to have a really nice wedding?
9. How do you deal with "buy me, buy me" pressure from kids?
10. How does penny-pinching hedonism fit in with the serious side of the frugality movement?
11. You created International Frugal Fun Day. Why, how, and when is this holiday celebrated?
12. How hard is it to start a holiday?
13. What are you working on these days?
14. Your e-book is not available in stores. How can people get a copy?
Note: Shel is also the author of three books on low-cost marketing, and can be interviewed on that topic as well.

Press Releases and Reprintable Articles

Greece on $23.85 a Day--A Frugal Fun Postcard

10 Free/Cheap Ways to Cut Hundreds of Dollars off Your Home Energy Bills

34 Ways to Slash the Cost of Your Next Vacation

17 Great Romantic Dates for Penny-Pinchers

Cheap and Easy Halloween Costumes

Shel's Other Pressrooms:

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  • As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.

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